YOLOBON

Now, let me spill the beans about Yolobon. It's this premium natural ice cream popsicle brand that popped up in Costa Rica back in 2015. Three Venezuelan entrepreneurs started it, and let me tell you, they had more passion than a telenovela and were itching to shake things up.

Yolobon? It became the talk of the town faster than you can say "brain freeze".

Their secret sauce? These mouthwatering artisanal popsicles are made with 100% natural local fruit, no dairy, no gluten - just pure deliciousness.

The desire to innovate and enthusiasm were key requirements for the rebranding.

We played with a solid design system that allowed us to use a wide color palette, emphasizing the product's quality of "lots of fresh fruit in every popsicle" without losing a clear and simple focus, intensifying the impact on all consumers.

The result is a cool brand with an organic and fresh essence.

The redesign features two presentations:

Six single packs of 67g with six unique and delicious flavors—Mucho Coco, Organic Chocolate, Organic Strawberry, Lemon Cream, Mango Passion Fruit, and Organic Coffee.

And Seven 4-packs of 268g with the same flavors plus a version called Fiesta Pack (Organic Strawberry, Mango Passion Fruit, Mucho Coco, and Organic Chocolate).

Omm Agency